October 2010
In this edition:

CCWA News
  Another CCWA 'service to member' breakthrough!
  Ongoing CCWA marketing campaign
  CCWA pursues its strategic plan

Industry Snapshots
  Get a head start on holiday wine
  Small firms weather the recession
  Alberta whines as Quebec eyes liquor market
  Manitoba: We love beer

Retail & Marketing News
  Retail detail: 'We don't sell luxury, we sell wine tools'
  How 4 small businesses are using location-based services
  Smart retailers are tapping in to phone-wielding bargain hunters
  iPhone app uses image recognition to help you master wine selection

Lifestyle
  True grape: Making wine the old way
  Student perspective: Home-brewing up a storm
  Bring two bottles, and other dinner party wine etiquette
  A glass of homemade red wine each night on the way to 99


  CCWA News (back to top)  

Another CCWA 'service to member' breakthrough!
Within a few days, CCWA will be providing a newsletter to our valued French speaking members across Canada. We are aware of the emerging interests of our Quebec members in particular and are keen to provide them with a level of service commensurate to what our English members are receiving.

If anyone on this distribution list would like to receive the French version please contact us.

Actually, the French version will offer some unique and different material suitable to that marketplace.

Ongoing CCWA marketing campaign
Our new thrust to direct our marketing campaign toward bringing more customers into our retail stores is underway. Committee members Valerie MacDonald, Arnie Licas and David Long are working with a different agency called Commotion who will be enabling improved 'word of mouth' results. This will be achieved in part by building the already existing Facebook and Twitter community and establishing a relationship with Influencers toward driving awareness and sales.

CCWA pursues its strategic plan
As a result of our recent Board meeting, CCWA is very active in pursuit of the following:
  • A marketing piece that will promote the accomplishments and benefits of others joining our association.
  • Further liaison with the Fermenters Guild of Ontario to ensure the right procedures have been taken to consummate a merger at their annual meeting in April 2011.
  • Continued open discussions with the Fermenters Guild of BC in an effort to achieve a seamless, combined organization structure there as well.


  Industry Snapshots (back to top)  

Get a head start on holiday wine
Source: Ottawa Citizen

Wine Station is a family-owned business in South Ottawa which has catered to winemakers since 1992 and offers more than 325 different styles of wine to make on-premises. They also carry the equipment and supplies you need to make wine at home. "Making your own wine is fun and easy," says general manager Jasen Ananny. "We are making outstanding wines of quality at a fraction of the cost of premium store bought wines. A batch of wine can be made in only four weeks, with 100 per cent satisfaction guaranteed, ensuring great wine, every time."  Read more...

Ottawa Citizen - 09/28/10

Small firms weather the recession
Source: CBC.ca

The fluid nature of Canada's enterprise sector often means that what affects big firms might not change the fortunes of smaller companies. In fact, the smaller sector sometimes can sidestep a trend that sweeps up larger companies, especially firms that rely upon international markets for credit and customers. So while the global financial meltdown of 2008-09 certainly affected local commercial enterprises, Canada's smaller firms were still able to keep their collective heads above water.  Read more...

CBC.ca - 09/27/10

Alberta whines as Quebec eyes liquor market
Source: Vancouver Sun

Independent wine and spirits wholesalers are angry that Quebec's state-owned liquor monopoly appears poised to move into the Alberta market. The Alberta Gaming and Liquor Commission says a new arm of the Societe des Alcools du Quebec hasn't yet applied for a liquor-importing licence, [but some say] the level playing field the government promised when it privatized most of the liquor industry in 1994 could be destroyed in one move if it happens.  Read more...

Vancouver Sun - 10/13/10

Manitoba: We love beer
Source: Lac Du Bonnet Leader

It might be obvious to many, but apparently Manitobans enjoy pounding back cold brewskies like nobody's business. And don't the numbers show it. According to the Manitoba Liquor Control Commission's 2009 annual report, per capita beer consumption was 88 litres per person over the age of 17 in 2009. That's up from 79.9 litres in 2005. Wine consumption is also up. The average Manitoban over the age of 17 drank 8.4 litres of wine in 2005. In 2009, that figure rose to 9.8 litres.  Read more...

Lac Du Bonnet Leader - 10/14/10


  Retail & Marketing News (back to top)  

Retail detail: 'We don't sell luxury, we sell wine tools'
Source: Montreal Gazette

Marc Gaudry is the owner and director of Vinum Design, [Montreal]. The store sells anything and everything related to wine, including glasses, carafes, wine chillers and every kind of corkscrew known to man. "We take a more democratic approach to the wine business, because at the beginning it was addressed to only the wealthy, people who could afford it, so my intention was to bring that to a wider audience. We have any age, from 18 to whatever. But also any part of the population. We're not a high-end store; we're sometimes associated with luxury, but I don't like that. We don't sell luxury, we sell wine tools."  Read more...

Montreal Gazette - 10/02/10

How 4 small businesses are using location-based services
Source: Mashable

With limited staff and resources, small businesses often don't have the time to test all the latest technologies and social media tools. The Small Business Round Table Series aims to bring groups of small business owners and representatives together to talk about the pros and cons of using various social media and tech tools. For this installment, four small biz insiders talk about how their small businesses are using location-based services, such as Foursquare, SCVNGR and Facebook Places.  Read more...

Mashable - 10/15/10

Smart retailers are tapping in to phone-wielding bargain hunters
Source: CBC

Are shoppers wielding mobile phones the latest thing in retailing? Maybe not, but they're a group that smart businesses should be paying close attention to. Today, shoppers who do their research are getting extremely sophisticated, and it's largely thanks to smartphones.  Read more...

CBC -

iPhone app uses image recognition to help you master wine selection
Source: Mashable

A recently launched $4.99 iPhone app incorporates image-based wine searching, which allows users to scan wine labels to learn more about or purchase a particular wine of interest. In fact, there's a whole slew of options once you've scanned a wine label.  Read more...

Mashable - 09/2010


  Lifestyle (back to top)  

True grape: Making wine the old way
Source: Vancouver Sun

This is winemaking season for Luigi Staniscia and other first-generation Italian-Canadians still producing their own from scratch. "There is some of the younger generation making wine," Luigi said, "but mostly it's older guys. The younger guys, they like to buy their wine from the liquor store. I've always tried to teach my sons how to make wine but they're always too busy, and they say they'd love to help but they have to go."  Read more...

Vancouver Sun - 09/25/10

Student perspective: Home-brewing up a storm
Source: The University Observer (Ireland)

Sure, it's all well and good going a bit wild after you get your latest grant instalment - what else would you be using the government's money for? Bailing out some bank or other? - but realistically at some point you're going to find yourself a little short on cash and you'll have to skimp on a couple of meals. Which is, most distinctly, un-fun. This is why it's worth investigating the alternatives to your traditional beers. And the alternatives, surprisingly enough, aren't all that diabolical. It might not have crossed your mind, but it's worth considering investing in a home-brewing kit.  Read more...

The University Observer (Ireland) - 09/21/10

Bring two bottles, and other dinner party wine etiquette
Source: Globe and Mail

The fall party season is ramping up. As a guest, you'll make a fine impression with your chic clothing and scintillating cocktail-party conversation, no doubt (unless you happen to be Howard Stern). But what about the wine? For better or worse, what you bring and how you present it will make a statement.  Read more...

Globe and Mail - 10/05/10

A glass of homemade red wine each night on the way to 99
Source: Catholic Star Herald (NJ)

William Perla, who became 99 on Oct. 4, has no secret, except perhaps he never smoked and, being of Italian extraction, he was raised on health foods: red wine, olive oil and garlic. "I started drinking homemade red wine when I was young," he said. "Today I have one glass every night and use olive oil on my salads, which I have every night, and garlic in my cooking." What's [most] remarkable is that Perla works part-time four days a week as a barber and still drives his own car.  Read more...

Catholic Star Herald (NJ) - 10/14/10



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